Insights for permanent AWS professionals

Whatever the AWS role, use our guide to benchmark your salary or contact rate, or to uncover what you should be paying employees in your team.

What are the main things hiring managers look for in an AWS candidate during a job interview?

0 %

Willingness to learn

0 %

Cultural fit

0 %

Positive attitude

0 %

Passion

Communication 45%
The ability to demonstrate their skills 33%
Preparation for the interview 29%
Resourcefulness 29%
Confidence 22%
Openness to new approaches 22%
An understanding of the role 22%

The hiring managers that took part in our survey tell us that there are on average three steps to the hiring process in their organization. This includes an initial application, a number of interviews, and in some cases a competency test. Similarly, recent candidates completed an average of three interview stages for their current role.

Factors that impact on your earning potential according to our respondents

Survey respondents were asked to rank the factors most likely to boost earning potential, with years of experience in IT once again leading as the most significant influence on an AWS professional’s salary.
Important Neutral Unimportant
Years of experience in IT 92% 6% 2%
Years of technical experience with AWS 88% 8% 4%
Exposure to large projects 87% 10% 2%
Specific vertical/industry experience 63% 28% 9%
AWS certifications 57% 23% 21%
Working with AI 52% 32% 16%
College/University degree(s) 37% 31% 32%
Years of experience in IT
Important 92%
Neutral 6%
Unimportant 2%
Years of technical experience with AWS
Important 88%
Neutral 8%
Unimportant 4%
Exposure to large projects
Important 87%
Neutral 10%
Unimportant 2%
Specific vertical/industry experience
Important 63%
Neutral 28%
Unimportant 9%
AWS certifications
Important 57%
Neutral 23%
Unimportant 21%
Working with AI
Important 52%
Neutral 32%
Unimportant 16%
College/University degree(s)
Important 37%
Neutral 31%
Unimportant 32%
Other factors mentioned by respondents as having an impact on earning potential include: 

Want to find out what you could be earning and compare your salary against your peers?

Download our key findings and salary insights report for more insight into AWS salaries in your country.

What’s on offer in the jobs market?

Are AWS professionals experiencing pay increases?

Almost two-thirds (62%) of AWS professionals received a salary increase from their current employer in the last year.

On average, those who received a salary increase from their current employer saw their pay rise by 12%.

Let’s see those pay increases broken down further:

While the rising cost of living has resulted in many employers having to offer pay rises, an average increase of 12% suggests that this could also be down to the competition for existing talent driving prices up. But it’s not the only reason.

Why did those working for an end user experience a pay increase?

I received an incremental pay increase 61%
I received a performance-related increase 39%
I received a promotion 21%
I gained an additional AWS certification 7%
My organization made staffing cuts and I have taken on more work 7%
Greater demand for AWS professionals has increased my market value and my employer wants to keep me 4%

What reasons did those working for a partner give for experiencing a pay increase?

I received a performance-related increase 55%
I received an incremental pay increase 45%
My organization made staffing cuts and I have taken on more work 18%
I received a promotion 9%
I gained an additional AWS certification 9%
Greater demand for AWS professionals has increased my market value and my employer wants to keep me 9%
My organization offered staff pay increases due to an increased workload 9%

Did your salary change when you last changed jobs?

Yes, my salary increased
71%
No, my salary stayed the same
10%
Yes, my salary decreased
13%
Not applicable
6%

On average, individuals who obtained a salary increase after changing jobs saw a 19% rise in their earnings.

We asked those who took a pay cut when they changed jobs to share their reasoning.

The top five responses were:

1

A better overall benefits package

2

Remote working options

3

I’d have accepted any offer to leave my last role

4

More flexible working opportunities

5

I wanted to work for/in that organization/vertical

Are employees negotiating pay increases?

Over three-quarters (77%) of employees who attempted to negotiate a raise were successful and earned an 14% pay increase on average.

Why have some employees never negotiated a pay increase?

Reasons for having never negotiated a pay increase are similar in this study as those identified in our previous surveys—and can be grouped into the following themes:

Would you rather look for a new role than negotiate with your employer for a higher salary?

Then chat to one of our experienced team to help you find the job and salary you deserve.

Counteroffers

A counteroffer is an offer made by your employer aimed at persuading you to rethink your decision to resign. Over half (55%, down slightly from 57% in our previous study) of professionals have received a counteroffer after resigning from a role—pointing to a continued trend of employers trying to retain their experienced workforce.

Those who received a salary increase as part of their counteroffer saw a 19% raise on average, consistent with the results of our last survey.

While counteroffers were once highly effective, our latest data shows that only 27% of employees accept them, compared to 49% in our previous study. This suggests that there are many factors beyond the reach of an employer, which play a significant role in employee retention decisions.

What are employees offered as a counteroffer?

0 %

Salary increase

0 %

Promotion

0 %

Bonus

Additional paid time off 17%
Training and development opportunities 16%
Flexible working hours 12%
Employer paid for certifications 9%
Retention bonus 7%
Commission 7%
Remote working 5%
Shares in the company 5%
Other 2%

Rewards and recognition

High salaries have long been linked to specialist tech roles, and each year we see AWS professionals receiving increasingly lucrative offers as companies compete for top talent. However, that’s just part of the equation.

Recent years have seen an increase in the variety of perks and benefits packages being provided to AWS professionals, as employers aim to differentiate themselves and address the needs and preferences of candidates. While some shifts have made the market less favorable for jobseekers compared to previous years, there are still ongoing expectations for adequate rewards and recognition that employers can’t afford to ignore.

In this section, we’ll delve into the benefits that candidates value most, the perks being offered to AWS professionals, and how employers can create packages that stand out in the market to attract the talent they seek.

What employee benefits are AWS professionals receiving?

1. Home working

0 %

2. Health/medical insurance

0 %

3. Bonus (monthly/biannual/year-end bonus)

0 %
4. Life insurance 43%
5. Retirement savings plan/401(k) match/pension contributions 42%
6. Flexible working hours 39%
7. Dental plan 38%
8. Casual dress policy 37%
9. Home office equipment/utility subsidy 33%
10. Education/training allowance 31%

How many employers are offering remote working?

We asked respondents to tell us how many days they work remotely or from home per week, and the results are as follows:

Average working hours

The average working week for a full-time permanent employee was found to be 43 hours—with 7% of respondents telling us they work over 60 hours a week— and part time employees averaging 11 hours.

Paid time off by region

Professionals working in a permanent role tell us that they receive, on average, 22 days of paid time off (PTO) a year.

The amount of paid time off our respondents receive varies widely from country to country, influenced by differing employment laws and regulations that set minimum vacation entitlements for full-time employees. However, as organizations strive to attract talent, many are increasingly offering generous PTO as a way to entice candidates to apply for their positions. This is excellent news for AWS professionals, as many are now receiving PTO that exceeds the legal requirements in their regions—reflecting employers’ ongoing recognition of the value candidates place on achieving a better work-life balance.

See below for the average PTO days by country of our respondents:

Germany

0 days

Netherlands

0 days

United Kingdom

0 days

France

0 days

Spain

0 days

United States

0 days

Conclusion

While it feels like the dust is still settling on remote work, the outcome is absolutely certain—employees desire it, and employers are largely offering it in some form or another. While other verticals may still view it as a perk born out of the pandemic, it has only served to strengthen opinion on it within tech, an industry that was very much a frontrunner for working from home.

It’s also interesting to see health/medical insurance come in as a strong second place on the list of benefits professionals are receiving. In the midst of a public health crisis it’s clear that more value has been placed on physical wellbeing as well as mental health. And the encouraging thing for some employers will be that creating a well-rounded benefits package doesn’t always necessitate a massive financial outlay.

Remote work and flexible hours require little if any outlay, and offering additional Paid Time Off from the outset rather at the counter-offer stage, when it’s often too late, will make great inroads on what you offer to employees. That’s not to say your benefits package should ever result in you cutting corners—AWS talent is in too much demand to play hardball—but it’s certainly an opportunity to be creative when looking at what’s on offer.

Careers and Hiring Guide

AWS Edition 2025

Key Findings

Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables to allow you to compare your compensation or benchmark your teams’ salaries or rates no matter their role in the AWS ecosystem.

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